7+ years of experience leading web strategy and execution to extract lead generation and marketing pipeline growth from the website
Experienced with leveraging the website as a conversion tool and accustomed to speaking to distinct audiences within varying domains
Ability to extract and derive insights from analytic platforms, including Google Analytics (GA4), Contentsquare, and internal dashboards
Demonstrated experience working in a fast-paced, high-growth, often ambiguous environment across highly-matrixed organizations (CLIENT and CLIENT)
The interim Enterprise Web Manager role sits on the Web Strategy Team within the CLIENT Marketing organization
This is a growth-oriented position focused on generating leads (web form fills), conversion rate optimization (CRO), and marketing-driven pipeline on CLIENT.com and CLIENT.com, through site experimentation, landing page launches and optimizations, user journeys, campaign launches, and more
Drive enterprise-focused experimentation on key marketing pipeline-generating experiences on CLIENT.com, such as the contact sales page, navigation, and overall site forms
This involves creating a web brief, testing plan, forecasting, monitoring results, distilling insights, and determining next steps
Experiments are deployed via Optimizely or via CLIENT’s internal testing platform, in partnership with the self-serve web manager, engineering, creative design and copy, business intelligence (web analytics) and when applicable, our localization team and Optimizely vendor
For the first time, begin to explore site experimentation for the CLIENT experience on CLIENT.com, evaluating call-to-actions, the contextual navigation, and gated page optimizations
This will involve exploring new processes, influencing teams to prioritize CLIENT in a queue of multi-product requests, and partnering with the CLIENT Digital Strategy team to strategize and execute tests via Optimizely
Optimize enterprise call-to-actions on CLIENT.com for consistency and impact, across the /features, /solutions, and /enterprise pages and the navigation
Partner with cross-functional marketing teams to ensure a phased roll-out, with a variety of experiments and pre/post launch analyses, and ensure analytics are captured and reported out for insights and optimization
Close collaboration with the Self-Serve Web Manager Lead will be essential as dual audience motions (self-serve and enterprise) are prioritized on CLIENT.com
Launch and enhance existing enterprise content, with a focus on improving lead generation and wayfinding
We expect web managers to drive the web strategy, web analytics (benchmark/forecasting/goal setting), content/page flow outline, cross-promotional approach on .com, and localization recommendations
Leverage analytic platforms, such as Google Analytics, Contentsquare, our internal dashboards, and more to provide cross-functional partners with data-backed insights and recommendations
Projects will include: updating the enterprise landing page and launching, optimizing industry and department pages (examples: technology industry page and sales department page), and better merchandising enterprise content throughout CLIENT.com
Drive web strategy and execution in cross-functional campaigns that often span both web domains (CLIENT.com and CLIENT.com) and global markets, involving distinct partners and processes within a tight timeline
A recent example is CLIENT Sales Elevate, which may function as the playbook for future similar campaigns
Lead content portal refreshes on CLIENT.com, including our events/webinars portal and resources portal, with the main objectives of increasing form fill volume and conversion rates and improving navigation/findability of information
Partner with marketing to identify gaps, pain points, and opportunities, develop a web brief, inform on analytics pre and post, and ensure globalization is prioritized
Partner with engineering to understand and improve any CMS logic/rules to best support improvements
Serve as the CLIENT on CLIENT.com liaison, for any globalization enablement efforts and ongoing ad-hoc optimizations led by the CLIENT Digital Strategy Team or CLIENT Product Marketing
The scope of work may include: ensuring the CLIENT web experience is available in all global markets on CLIENT.com, updating the pricing page due to a new component enhancement, reviewing conversion rates and bounce rates for pre and post-messaging updates at the page level, etc
Develop in-depth, post-launch web reports for major page launches and campaigns to show performance vs the benchmark, identify optimization opportunities, and provide data transparency to cross-functional teams
This will involve use of internal, self-service web and marketing pipeline dashboards, Google Analytics, and Contentsquare
Provide quarterly and regional web performance data (traffic, form views and submissions, form conversion rates, and marketing driven pipeline) in structured templates to be leveraged in marketing reviews by the Senior Director of the CLIENT Web Strategy team
Familiarity with experimentation platforms, such as Optimizely, to launch and monitor on-site deployments
Technical set-up will be arranged by the professional services team at Optimizely
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees
Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program
SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law

Job Title: Enterprise Web ManagerDuration: 1+ months with possibility of extension …

Location: Remote

Responsibilities

The interim Enterprise Web Manager role sits on the Web Strategy Team within the CLIENT Marketing organization. This is a growth-oriented position focused on generating leads (web form fills), conversion rate optimization (CRO), and marketing-driven pipeline on CLIENT.com and CLIENT.com, through site experimentation, landing page launches and optimizations, user journeys, campaign launches, and more.

• Drive enterprise-focused experimentation on key marketing pipeline-generating experiences on CLIENT.com, such as the contact sales page, navigation, and overall site forms. This involves creating a web brief, testing plan, forecasting, monitoring results, distilling insights, and determining next steps. Experiments are deployed via Optimizely or via CLIENT’s internal testing platform, in partnership with the self-serve web manager, engineering, creative design and copy, business intelligence (web analytics) and when applicable, our localization team and Optimizely vendor.
• For the first time, begin to explore site experimentation for the CLIENT experience on CLIENT.com, evaluating call-to-actions, the contextual navigation, and gated page optimizations. This will involve exploring new processes, influencing teams to prioritize CLIENT in a queue of multi-product requests, and partnering with the CLIENT Digital Strategy team to strategize and execute tests via Optimizely.
• Optimize enterprise call-to-actions on CLIENT.com for consistency and impact, across the /features, /solutions, and /enterprise pages and the navigation. Partner with cross-functional marketing teams to ensure a phased roll-out, with a variety of experiments and pre/post launch analyses, and ensure analytics are captured and reported out for insights and optimization. Close collaboration with the Self-Serve Web Manager Lead will be essential as dual audience motions (self-serve and enterprise) are prioritized on CLIENT.com.
• Launch and enhance existing enterprise content, with a focus on improving lead generation and wayfinding. We expect web managers to drive the web strategy, web analytics (benchmark/forecasting/goal setting), content/page flow outline, cross-promotional approach on .com, and localization recommendations. Leverage analytic platforms, such as Google Analytics, Contentsquare, our internal dashboards, and more to provide cross-functional partners with data-backed insights and recommendations. Projects will include: updating the enterprise landing page and launching, optimizing industry and department pages (examples: technology industry page and sales department page), and better merchandising enterprise content throughout CLIENT.com.
• Drive web strategy and execution in cross-functional campaigns that often span both web domains (CLIENT.com and CLIENT.com) and global markets, involving distinct partners and processes within a tight timeline. A recent example is CLIENT Sales Elevate, which may function as the playbook for future similar campaigns.
• Lead content portal refreshes on CLIENT.com, including our events/webinars portal and resources portal, with the main objectives of increasing form fill volume and conversion rates and improving navigation/findability of information. Partner with marketing to identify gaps, pain points, and opportunities, develop a web brief, inform on analytics pre and post, and ensure globalization is prioritized. Partner with engineering to understand and improve any CMS logic/rules to best support improvements.
• Serve as the CLIENT on CLIENT.com liaison, for any globalization enablement efforts and ongoing ad-hoc optimizations led by the CLIENT Digital Strategy Team or CLIENT Product Marketing. The scope of work may include: ensuring the CLIENT web experience is available in all global markets on CLIENT.com, updating the pricing page due to a new component enhancement, reviewing conversion rates and bounce rates for pre and post-messaging updates at the page level, etc.
• Develop in-depth, post-launch web reports for major page launches and campaigns to show performance vs the benchmark, identify optimization opportunities, and provide data transparency to cross-functional teams. This will involve use of internal, self-service web and marketing pipeline dashboards, Google Analytics, and Contentsquare.
• Provide quarterly and regional web performance data (traffic, form views and submissions, form conversion rates, and marketing driven pipeline) in structured templates to be leveraged in marketing reviews by the Senior Director of the CLIENT Web Strategy team.

Requirements

• 7+ years of experience leading web strategy and execution to extract lead generation and marketing pipeline growth from the website.
• Experienced with leveraging the website as a conversion tool and accustomed to speaking to distinct audiences within varying domains. On CLIENT.com, we must prioritize dual product-led (self-serve) and sales-led (enterprise) selling motions, while on CLIENT.com, we can prioritize the enterprise user journey within the context of CLIENT’s distinct information architecture and tone of voice.
• Passion for context switching and program management that enables you to work on multiple projects spanning different global cross-functional teams, including Engineering, Creative, Product Marketing, Field/Campaign Marketing, and more.
• Ability to extract and derive insights from analytic platforms, including Google Analytics (GA4), Contentsquare, and internal dashboards.
• Familiarity with experimentation platforms, such as Optimizely, to launch and monitor on-site deployments. Technical set-up will be arranged by the professional services team at Optimizely.
• Demonstrated experience working in a fast-paced, high-growth, often ambiguous environment across highly-matrixed organizations (CLIENT and CLIENT).

Notice to California Applicants: SPECTRAFORCE® is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting [email protected] . About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com

Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at [email protected] if you require reasonable accommodation